Updated : Jun 18, 2025
Customer type: Property Manager
Property type: Short-Term Rental
Region: North America
Products: Dynamic Pricing, Market Dashboard
Number of listings: 200+
PMS: Hostaway
A Small-Town Start, then Smoky Mountain Success
A seamless connection between PriceLabs and Hostaway gave this growing STR business the tools it needed to expand fast and optimize with confidence.
Based in the heart of the Smoky Mountains, Haven Vacation Rentals began with just a few cabins in a smaller nearby market. Co-founder Jack Zoppa and his team took a hands-on approach to managing their first listings, but as demand grew, so did their ambitions.
“We were using Airbnb rulesets and setting flat rates for weekdays and weekends. It worked at first, but we knew we were leaving revenue on the table.”
— Jack Zoppa, Co-Founder, Haven Vacation Rentals
Their entry into the highly competitive Smokies market called for smarter systems and more scalable tools. One of the biggest gaps? Dynamic pricing for vacation rentals.
PriceLabs + Hostaway: A Powerful Partnership
The turning point came when Jack discovered PriceLabs, a platform built to automate and optimize pricing. Around the same time, the Haven team made the switch to Hostaway, a leading PMS for short-term rentals.
“The PriceLabs and Hostaway integration was a big part of our growth,” Jack says. “We found PriceLabs right as we entered the Smokies, and as we scaled, we moved over to Hostaway. The connection between the two has been fantastic.”
“Having tools you’re confident in is a game changer.”
Together, the tools offered Haven the dynamic pricing, calendar control, and operational visibility they needed to manage growth, without losing touch with the day-to-day.
What Made the Difference
People-First Support from PriceLabs
“The most helpful thing about PriceLabs is the people,” says Jack. “The support is amazing. They’re always ready to help or just offer advice.”
Features like occupancy-based adjustment profiles helped Haven fine-tune pricing based on real-time demand, which is crucial in a destination as busy and seasonal as the Smoky Mountains.
A Scalable PMS for Short-Term Rentals
“Hostaway is straightforward, and they’ve adapted well to changing market needs,” Jack shares. “Over the years, our relationship has grown, and having a reliable tool behind us has been a huge confidence boost.”
As Haven’s portfolio expanded, Hostaway’s flexibility and channel manager capabilities allowed them to maintain control while streamlining day-to-day management.
The Results: 200+ Properties and Sustainable Growth
While exact numbers weren’t tracked from the beginning, Haven’s trajectory is clear.
“Since making the switch, we’ve probably added around 200 properties to our portfolio,” says Jack.
The team credits the PriceLabs and Hostaway integration as a key enabler of that growth. With each providing automation, insights, and the confidence to scale with consistency.
Jack’s Advice for Other Property Managers
Jack’s story is a reminder that growth in the short-term rental industry isn’t just about getting more bookings — it’s about having the right foundation. With PriceLabs and Hostaway working in sync, Haven Vacation Rentals has found that foundation.
“Find a provider and a tool that works for you, and build a relationship with that company as you grow. Having great partners means everything.”
For other vacation rental owners who want to grow like Haven, their story shows how important it is to pick the right tech tools early. Getting bigger isn’t just about having big dreams. It’s about using smart tools like PriceLabs for pricing and Hostaway for managing everything. As the vacation rental world keeps changing, being able to easily connect great tools like these will be key to growing steadily and staying ahead of the game.
Already Using Hostaway? Unlock the Potential of Dynamic Pricing
Join successful managers like Jack to increase your revenue and occupancy, effortlessly.
Start Your Free Trial
