How Canavida Increased Their Revenue by 25% With PriceLabs' Customizable Dynamic Pricing

Executive Summary

Jessica Seguin and her brother Jonathane built Canavida from the ground up — a hotel resort perched 5 kilometers up a mountainside in Uvita, Costa Rica, overlooking the Pacific Ocean. They had to learn the business from scratch, including how to price 16 unique units across high season, low season, rainy season, holidays, and shifting waves of domestic and international travelers.

PriceLabs gave Jessica the structure and customization she needed to price like a seasoned revenue manager — without becoming one. Today, she relies on PriceLabs to monitor her market, adapt rates across seasons, and capture revenue she would otherwise have missed.

About Canavida

Canavida — a name combining Canada and Pura Vida — is a resort on a mountaintop overlooking the Pacific Ocean, featuring 10 fully equipped private villas with private pools and 6 condos. Guests come for everything from family barbecues to bird watching, ATV tours, ziplining, and catamaran trips.

"You are really in the middle of the jungle overlooking the ocean on top of the mountain. It's a nice space to just disconnect from the stress and reconnect with yourself." – Jessica Seguin, Co-founder, Canavida

Canavida is located near three of Costa Rica's most visited national parks, more than 10 beautiful beaches, and several breathtaking waterfalls, including some of the country’s most visited natural attractions.

It also offers over 18 tours and experiences designed to inspire discovery, reconnection, inner balance, and immersion in nature.

Challenges Before PriceLabs

Building a hotel resort in the middle of the Costa Rican jungle came with a unique set of challenges — and pricing was one of them. As newcomers to hospitality, Jessica and her brother had to figure out the market from the ground up:

Pricing by gut feel: Without market data, early pricing decisions were a balancing act. Jessica had to find a sweet spot for a property with no obvious comp set — not on the beach, but with a pool, a view, and a jungle-meets-ocean experience that defied easy comparison.

Multiple seasons, multiple guest types: Costa Rica has a high season, a low season, and a rainy season — each with different demand patterns. On top of that, Canavida sees waves of international travelers during spring break alongside domestic Costa Rican tourists during local holidays. Pricing each of these correctly and manually across 16 units was unsustainable.

Diverse inventory: Private villas with private pools differ markedly from condos with shared amenities. Add-ons like sofa beds, pet fees, and varying minimum-stay needs across weekdays and weekends meant pricing was never a one-size-fits-all problem.

"At the beginning, it was all a matter of studying the market and knowing what our value was. You don't really know where you're standing — you have to be not too expensive, not too cheap." – Jessica Seguin

PriceLabs as a Solution

PriceLabs gave Jessica a guideline she could trust — a way to see her market, understand her competition, and price each unit according to its specific value.

Key features that made a difference:

Deep customization across listings: Canavida's mix of private villas and shared-amenity condos required pricing logic tailored to each unit. PriceLabs lets Jessica fine-tune at both the group and individual-unit level — accounting for private pools, shared green zones, sofa-bed add-ons, pet fees, and everything in between.

Flexible minimum-stay and weekend rules: Jessica can configure two-night minimums on weekends, more flexible weekday stays, and longer minimums during peak periods — all within PriceLabs. This protects high-demand inventory while keeping the door open for shorter stays.

Seasonal pricing: PriceLabs handles Costa Rica's full seasonal complexity — high season, low season, rainy season, local and international holidays — without Jessica having to micromanage rates manually for each.

Year-over-year performance reports: What Jessica values most is PriceLabs' ability to compare her performance and rates from one year to the next — adjusting to demand shifts and showing where she can confidently raise rates.

"PriceLabs for me is like putting a full-time employee to watch the market and update the pricing — but it's doing it for me. Once you know how to manage it, it's incredible." – Jessica Seguin

Results

Since implementing PriceLabs, Canavida has seen a 25% improvement in revenue and changed the way Jessica spends her workday:

Revenue uplift across seasons: PriceLabs helps Jessica push rates confidently during high-occupancy periods and seasonal adjustments that reflect actual market demand rather than guesswork.

"When you're occupied at 80–85%, you can really fluctuate. If it's a busy season, you can put your highest price. PriceLabs gives you the option to focus on what each room-type needs." – Jessica Seguin

Massive time savings: As CEO, Jessica wears every hat — operations, hiring, guest experience, infrastructure. PriceLabs functions like a full-time revenue manager working in the background, freeing her to focus on the parts of the business only she can run.

Confidence in pricing decisions: PriceLabs gives her the data to know who her competitors are, how the market has evolved year over year, and when it's time to adjust her goals.

Differentiated pricing across unique inventory: Every unit is priced according to its actual value and size, not a blanket rate.

Looking Ahead

Jessica's vision for Canavida continues to expand. A restaurant and a small wellness center are next on the horizon, along with end-to-end curated vacation experiences. She is actively learning how to integrate AI into her operations while staying true to what makes Canavida special: the human connection.

"I'm trying to jump into the boat of AI. It's changing fast. But I also think it's important to keep the human connection — that's why our project works so well." – Jessica Seguin

PriceLabs gives Jessica the market intelligence and automation she needs to run her resort with confidence, while freeing her to do what she does best: personally welcome every guest and deliver the Pura Vida experience.

"Be authentic. Be yourself. There is no limit. PriceLabs is a platform where you can put your personal touch — everyone is different, and everyone can have their own way of managing." – Jessica Seguin