How The Flex Increased Mid-Term Rental Revenue by 25% with PriceLabs

Executive Summary

The Flex, an innovative flexible housing provider managing 400 mid-term rental properties across four cities, struggled with static pricing, missed revenue opportunities, and inefficient manual processes. By adopting PriceLabs integrated with Hostaway, they implemented dynamic pricing tailored for mid-term rentals. This led to a 15–25% revenue increase per property, stronger occupancy, and scalable, data-driven operations.

The Flex: Flexible Housing for the Modern Nomad

The Flex was founded in London with a mission to provide quality, flexible housing solutions for modern nomads—travelers, remote workers, and expats. Operating 400 properties across London, Paris, Lisbon, and Algiers, The Flex recognized a gap between traditional hospitality and long-term leases. They stepped in to create a unique offering: mid-term rentals (MTRs) that deliver comfort, flexibility, and consistency for stays lasting from a few weeks to several months.

The Unique Challenges of Mid-Term Rentals

Mid-term rentals come with fewer turnovers and longer stays, but also unique challenges compared to short-term rentals. The Flex’s early growth revealed critical issues:

• Static Pricing: Manual pricing strategies couldn’t keep up with changing demand for mid-term stays, leading to missed revenue opportunities.
• Time-Consuming Updates: Adjusting prices across hundreds of listings in multiple cities manually was inefficient and error-prone.
• Difficulty Scaling: As the portfolio expanded, manual workflows and spreadsheets couldn’t handle the increased complexity.
• Disjointed Tools: Using separate, disconnected systems for pricing and booking management created operational bottlenecks and slowed response to market shifts.

“Before PriceLabs, we struggled to keep up with market shifts for mid-term stays. We’d either underprice and leave money on the table or overprice and miss out on bookings.”
— Raouf Yousfi, CEO & Co-founder, The Flex

Dynamic Pricing for Mid-Term Rental Success

After hearing positive reviews from industry peers, The Flex implemented PriceLabs with their PMS, Hostaway. This enabled them to:

• Customize pricing rules that reflect mid-term trends, like longer lead times and pricing consistency.
• Use minimum stay and orphan gap features to avoid short gaps that disrupt occupancy.
• Analyze demand trends and competitor activity through Neighborhood Data and Market Dashboards.
• Automatically adjust prices for seasons and based on demand, without constant manual work.
• Spot underperforming listings through Portfolio Analytics

These features helped The Flex align their pricing strategy with the unique patterns of mid-term guests, who often plan months in advance and expect furnished, flexible housing.

Results: Stronger Revenue and Smarter Operations

Since adopting PriceLabs, The Flex reported:

• Countless hours saved by automating pricing updates and avoiding manual errors.
• Revenue per property increased by 15–25% in some markets.
• Occupancy stayed high even during slower months.

Advice to Other Mid-Term Hosts & Property Managers

The Flex recommends that property managers embrace mid-term stays to:

• Invest in scalable tech early; it pays dividends as you grow.
• Avoid copying short-term pricing strategies—MTRs have a different rhythm.
• Prioritize tools that support longer minimum stays and help fill booking gaps.

“PriceLabs allowed us to create a pricing model that truly reflects mid-term rental demand. It transformed how we approach longer stays and helped us deliver consistent, flexible experiences without sacrificing yield.”