Vacation Rental Glossary

Daily variations

Vacation rental metrics or key performance indicators are critical measurable aspects of your business that you can lean on to understand and manage your business better. From occupancy rates to referrals your vacation rental is getting, it can be helpful to track these metrics. “You can’t improve what you don’t measure!”

If you understand the business metrics, you and/or the vacation rentals’ manager will be able to analyze the return on your investment and return on revenue more accurately to improve your operations.

Daily variations in demand are things that can change quite a bit from one stay date to the next based on how much more demand we’re seeing for a certain stay date compared to another – these fluctuations could be because of holidays, events, day of week fluctuations, etc.

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