Global Host Report 2025: The New Host Reality
Real insights from 1,400 hosts worldwide across Airbnb, Vrbo, and Booking.com. Discover how hosting is evolving from a side hustle to a serious business.
KEY HIGHLIGHTS
What You'll Discover Inside
From automation to burnout, AI to optimism, this report reveals how Hosts are adapting and what the next year could bring.
Hosting Is Real Work
83% of hosts have another job — hosting takes effort, not just time.
The OTA Paradox
Hosts rely on Airbnb yet worry about fairness and visibility.
Shift to Independence
1 in 3 hosts plan direct booking sites to cut OTA reliance.
AI and Optimism
43% feel AI overwhelms, but 69% stay positive about hosting’s future
What Are Hosts Saying About Hosting
Built on Real Voices. Backed by Data.
The Global Host Report 2025 reveals what really happens behind every booking
Whether you manage one listing or fifty, these findings help you make smarter pricing decisions, reduce stress, and grow sustainably.
Data from 1,400+ verified hosts across five languages
Insights spanning North America, Europe, LATAM & APAC
Practical strategies for direct bookings & automation
Real quotes from hosts like Annik Rauh and Jacob Murphy
Meet The Voices Behind The Data
This report was made possible by partners who champion host voices and data transparency across the global short-term rental community.
Annik Rauh
Founder, Fewo-Angels
Based in Germany, Annik advises property managers and advocates for fairer platform-host relations.
She believes analytics should be simpler, more contextual, and designed around real host experiences, not assumptions.
Jacob Murphy
Founder, Destination Assets
Based in the U.S., Jacob leads Destination Assets, managing short-term rental portfolios across a dozen countries. He believes scaling in hosting requires more than hustle — it takes systems, smart tools, and a mindset shift from side hustle to serious business.
By helping hosts ‘play the OTA game’ strategically and invest in the right technology early, Jacob champions sustainable growth and less stress for small operators.
What Do Hosts Feel?
Hosting Is Changing — Are You Ready?
