Updated : Jul 1, 2025
Welcoming Sharon Biggar, VP of Marketing
At PriceLabs, our commitment to empowering our customers with the world’s best dynamic pricing solutions just got stronger. We’re thrilled to announce Sharon Biggar has joined us as our new VP of Marketing. Sharon is a dynamic and visionary leader with a wealth of global experience, and her arrival marks a new and exciting chapter in our journey. Her passion for data-driven strategy, deep understanding of product-led growth, and commitment to building world-class teams make her the perfect person to steer our marketing efforts into the future.
Sharon’s path to PriceLabs has been a truly global one. Her journey began in New Zealand with a degree in Music, a testament to her creative foundation. This was followed by a Master’s degree in Economics in Japan and a prestigious MBA from MIT in Boston. This unique blend of creative arts, analytical economics, and strategic business administration gives Sharon a distinctive and holistic perspective that she brings to her leadership role. Her career is just as diverse, spanning strategy consulting, entrepreneurship—where she founded her own data analytics company—and senior leadership roles in marketing, analytics, and sales. Her leadership of four successful product-led growth (PLG) companies demonstrates a deep understanding of how to translate data insights into actionable strategies that drive customer success.
When Sharon was looking for her next long-term “home,” she had a clear vision. She sought a company with an inspiring team, a great product that solves a real customer problem, an open culture that values experimentation, and a team with ambitious goals. We are incredibly proud and humbled that she found all of those things here at PriceLabs. Her decision to join us is a powerful endorsement of the product we’ve built, the culture we’ve nurtured, and the bright future we are all working towards.
What does Sharon’s arrival mean for our customers?
In her first couple of months, Sharon plans to dive deep into our product and immerse herself in the world of our customers. She will be engaging directly with our users to understand their evolving needs and challenges, truly. Her initial focus will be on leveraging these insights to optimize the customer journey and ensure our customer education and marketing are continually aligned with delivering maximum value and ROI for your rental business. You can expect to see her influence in how we communicate the value of Revenue Management, engage with the community, expand our educational resources, and gather feedback to refine our offerings further. Please join us in giving Sharon a very warm welcome. Her arrival energizes us, and we look forward to seeing the impact of her leadership as we continue on our mission to empower our customers with the world’s best dynamic pricing solutions.
Want to join the conversation and help her learn? Feel free to book a meeting directly with her via her Calendly link here.
Welcome aboard, Sharon!
