Updated : Feb 9, 2025
Key Takeaways
- The given data covers a year period from September 2023 to August 2024 of Poland’s short-term rental industry.
- There is a noticeable decrease in Average Daily Rate (ADR) from PLN 408 in September 2023 to PLN 350 in November 2023. It climbs gradually, peaking at PLN 444 in July 2024 before falling to PLN 411 in August 2024.
- The Revenue per Available Room (RevPAR) also follows a similar trend, decreasing from PLN 181 in September 2023 to PLN 114 in November 2023 before increasing slowly to reach PLN 251 in July 2024. However, we do observe a decrease to PLN 225 in August 2024.
- The Occupancy rates varies within a tight range of 35% to 59% throughout the year. Notably, occupancy rates of 59% and 55% were observed in July and August 2024, respectively.
- There is a consistent increase in the count of active listings, from 72372 in September 2023 to 83854 in August 2024.
- However, it is noted that there were no average bookings in August 2024 despite it having one of the year’s highest occupancy rates and ADR. The reason for this discrepancy is unclear.
- Overall, the data suggests that Poland’s short-term rental sector experiences peak performance in terms of rates and occupancy during the summer months (July and August), with a consistent rise in listings over the year.
ADR Summary
The Average Daily Rate (ADR) for accommodation listings in Poland, represented in Polish Zloty (PLN), trended variably from September 2023 to August 2024. It started at PLN 408 in September 2023, dipping to a low of PLN 345 in March 2024, and reaching a peak of PLN 444 in July 2024. Overall, it appears that the ADR tends to decrease in the autumn and winter months (from October to March) and increase in the spring and summer months (from April to August). This indicates a possible seasonal trend in the ADR values. However, additional data would be needed to confirm this pattern.
RevPAR Summary
The past trend of RevPAR (Revenue per Available Room) in PLN for the country of Poland shows some seasonality over the period from September 2023 to August 2024. Higher figures were generally seen in the warmer months, particularly in July and August of 2024, with RevPAR reaching its peak of PLN 251 and PLN 225, respectively. The winter months and early spring showed lower values; November 2023 and March 2024 were notably low, with RevPAR values of PLN 114 and PLN 111 respectively. A gradual increase was noticed from February 2024 to June 2024 (PLN 128 to PLN 177), indicating a rising trend towards the summer season. As the data moves from June to August, a steep increase followed by a small drop is seen, suggesting a peak of the tourist season around July. Post-summer, the RevPAR tends to decrease, reflecting the end of the high season.
Read here: How to Calculate RevPAR.
Occupancy Rate Summary
The occupancy rate of accommodations across Poland showed a general fluctuating trend from September 2023 to August 2024. Starting from September 2023, the occupancy was at 46%, which then consistently descended over three months hitting as low as 35% in November 2023. Then, there was a slight rise in December 2023 with occupancy reaching 41%.
Beginning 2024, the data tabulates a seesaw trend until May. Since January, occupancy rates oscillated between 35% to 38% until April, and then a notable peak was seen at 46% in May 2024. The upward trend continued into June, with occupancy reaching 47%.
From here on, a significant jump can be observed in the summer months – July and August 2024 – where occupancy escalated to its highest at 59% and then moderately decreased to 55% respectively. Thus, indicating a probable seasonal demand in the summer.
In general, one can possibly deduce a seasonal or periodic trend where occupancy seems to decrease and stabilize in the latter part of the year, then rise and peak in the summer months.
Read here: How to Calculate Occupancy Rate.
Avg. Bookings Summary
The average bookings for Poland showed a somewhat irregular trend from September 2023 to August 2024, with a possible hint of seasonality. It initiated at 3 in September 2023, marginally dropping to 2.8 in October and November, followed by a more noticeable reduction to 2.2 in December. At the beginning of the new year in January 2024, average bookings recovered to 3, slightly decreased to 2.9 in February and March, and then gradually increased through April (3.1), May (3.1), and June (3.1). An upward spike was observed in July, when the average bookings reached a peak of 3.5, possibly indicating a seasonal high in summer. However, in August, the average bookings abruptly fell to 0. Despite some fluctuations, it appears that Poland’s bookings tend to increase in the summer, peaking in July.
Count of Active Listings Summary
The count of active listings in Poland as a whole has seen a general rising trend from September 2023 to August 2024. From September 2023, the count was 72,372 and it gradually decreased to 68,218 by November 2023. However, things took an upward turn after this, with a slight dip in February 2024. The count consistently raised from March 2024, going from 74,543 to a high of 83,854 in August 2024. Please note these figures represent the general trend and there might be slight variations within the months.
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About Short-term Rental Index
The World STR (Short-term Rental) Index by PriceLabs is a free tool for tracking short-term rental market performance worldwide. It offers data from Airbnb markets worldwide, refreshed monthly. You can access free insights on which locations are gaining or losing popularity. Key features include:
Compare: Compare year-over-year metrics like active listings, occupancy rates, RevPAR, and ADR.
Trend: Visualize how metrics have changed over the past years.
Pacing: Compare upcoming year metrics to the previous year for occupancy, ADR, and RevPAR.
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