Updated : Feb 9, 2025
Key Takeaways
- The data provided for the state/region England in the United Kingdom across various months from October 2023 to October 2024. This blog offers valuable insights into trends in hotel industry parameters like ADR (Average Daily Rate), RevPAR (Revenue Per Available Room), Occupancy Rates and Average Bookings.
- Firstly, the Average Daily Rate (ADR) fluctuates within the range of GBP 134 to GBP 164 during this period, with the peak observed in Oct 2023 and Dec 2023.
- Similarly, the Revenue per Available Room (RevPAR) also varies from a low of GBP 28 in Oct 2024 to a high of GBP 89 in July 2024.
- The occupancy rates follow a similar pattern, peaking at 60% in July 2024 and falling to a low of 21% by October 2024. Notably, the average bookings remained fairly constant till July 2024 and then showed a steep decline to 0 from August 2024 onwards.
- Lastly, in terms of active listings, there has been an increase from 287,900 in October 2023 to 316,732 in June 2024, followed by a slight dip to 307,742 listings in October 2024.
- These data points could reflect seasonal trend factors affecting the hospitality and short term vacation rental industry in the region.
ADR Summary
The ADR (Average Daily Rate) in GBP for England, United Kingdom showed a fluctuating pattern between October 2023 and October 2024. In October 2023, the ADR started at GBP 164 and slightly decreased to GBP 160 in November 2023. It plateaued at GBP 164 again in December 2023 before declining significantly in January 2024 to GBP 146.
After a further small decrease to GBP 143 in February, there was a gradual increase to GBP 147 in March and further to GBP 152 in April maintaining the same rate in June. The ADR experienced a small increase to GBP 154 in July 2024. It sharply fell back to GBP 143 in August, underwent another drop to GBP 134 in September, and then rose slightly to GBP 140 by October.
Notably, the highest ADR was observed in October and December 2023 and July 2024 (GBP 164,164, and 154 respectively) while the lowest was observed in September and October 2024 (GBP 134 and 140 respectively). It can be suggested from this data that there might be a seasonal trend with ADR rates typically peaking mid-year in July and towards the end of the year in December.
RevPAR Summary
From October 2023 to October 2024, the Revenue per Available Room (RevPAR) for England in the United Kingdom displayed a fluctuating pattern. In October 2023, the RevPAR stood at GBP 81. It then showed a slight decline to GBP 73 in November and rose slightly to GBP 76 in December 2023.
In the beginning of 2024, there was a significant drop to a RevPAR of GBP 55 in January, followed by a marginal increase to GBP 57 in February. From there, there was a steady growth trend in RevPAR, peaking in July at GBP 89, the highest value within the observation period.
However, a decline for the following three months. By October 2024, the RevPAR drastically dropped to GBP 28, its lowest level over the year. Throughout the year, peak RevPAR was observed mostly during the summer months(June – July), possibly indicating a seasonal pattern of high activity during these months.
Read here: How to Calculate RevPAR.
Occupancy Rate Summary
In England, United Kingdom, from October 2023 to October 2024, there were noticeable trends in occupancy rates for active listings. The occupancy started at 52% in October 2023 and then it decreased slightly to 49% in November and December 2023.
There was a marked fall in occupancy in January 2024, dropping to 40%. However, from February 2024 onwards, the occupancy rate steadily increased to 43%, 45%, and 49% in February, March, and April respectively. The increasing trend continued in May and June, reaching 54% and 55% respectively, with the highest occupancy rate of 60% recorded in July 2024.
After this peak, the rate declined to 55% in August and drastically fell to 39% in September 2024. In October 2024, the occupancy rate dropped significantly to 21%, which was the lowest rate in the given period. This data suggests a likely seasonal trend with occupancy rates peaking in mid-summer (July) and hitting a low point in late autumn (October).
Read here: How to Calculate Occupancy Rate.
Avg. Bookings Summary
The average bookings trend for England, United Kingdom, from October 2023 to October 2024 was variable but displayed a noticeable pattern. In October and November 2023, the average bookings were constant at 3. However, the level fell to 2.3 in December 2023.
Afterward, the bookings increased again, rising slowly from 3.6 in January 2024 to a peak of 3.4 in March, April, and May. The number decreased slightly to 3.1 in June before returning to 3.2 in July. From August to October 2024, a significant drop occurred, with average bookings falling to zero.
The decrease, particularly in the latter part of the year, could imply a seasonal trend in which bookings reduce during late summer and autumn.
Count of Active Listings Summary
The count of active listings in England, United Kingdom, showed an overall upward trend from October 2023 to October 2024. The count increased from 287,900 in October 2023 to 307,742 in October 2024, indicating significant growth in the number of active listings over the year.
However, there were periods of decrease as well, as seen in the drop from 316,732 in June 2024 to 311,121 in July 2024. Despite these temporary dips, the overall trend was upward, pointing towards a growth in the accommodation market in this region over time.
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About Short-term Rental Index
The World STR (Short-term Rental) Index by PriceLabs is a free tool for tracking short-term rental market performance worldwide. It offers data from Airbnb markets worldwide, refreshed monthly. You can access free insights on which locations are gaining or losing popularity. Key features include:
Compare: Compare year-over-year metrics like active listings, occupancy rates, RevPAR, and ADR.
Trend: Visualize how metrics have changed over the past years.
Pacing: Compare upcoming year metrics to the previous year for occupancy, ADR, and RevPAR.
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