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From Airbnb Insider to Superhost: How OptimizeMyAirbnb Founder Boosted Revenue 3x with PriceLabs

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Updated : Aug 11, 2025

Meet Daniel – a globetrotting short-term rental host, entrepreneur, and founder of OptimizeMyAirbnb.com. While managing his luxury listing, The Belmonte Penthouse in Medellín, Colombia, Daniel also helps hosts around the world fine-tune their listings to rank higher, book better, and become superhosts.

Daniel Rusteen

We sat down with Daniel to unpack his journey from manual pricing to achieving an astounding revenue increase of over $100,000 annually with the help of PriceLabs.

The Spark: From Airbnb Employee to Global Host

Daniel’s journey into vacation rentals began in 2012 when a roommate introduced him to Airbnb. That moment sparked a passion that would define his career. He eventually joined Airbnb itself, then transitioned into property management, overseeing up to 75 listings at his peak.

Today, while traveling internationally, Daniel manages a tight portfolio of just five luxury listings—including his flagship, The Belmonte Penthouse in Medellín, Colombia.

“I intentionally limit the number of properties I manage so I can test new strategies and deliver exceptional guest experiences,” he explains.

The Strategy: Optimization, Smart Pricing & Guest Experience

Daniel credits his success to a well-honed strategy built on three pillars:

  • Optimized Listings: Prioritizing search visibility on Airbnb through carefully optimized listings (titles, photos, descriptions).
  • Dynamic Pricing: Strategic pricing using intelligent pricing tools to maximize occupancy and nightly rates.
  • Guest Experience: Focusing on enhancing guest stays through personalized communication, carefully chosen amenities, and surprise and delight features.

“My edge comes from understanding Airbnb from every angle—employee, guest, and host. That insight helps me understand the platform and tailor guest experiences through thoughtful amenities and communications.”

This trifecta has helped Daniel grow his brand while delivering 5-star stays that drive repeat bookings and glowing reviews. His long-term vision? To continue investing in high-profitability vacation rentals with year-round appeal and strong ROI.

The Roadblock: Outgrowing Manual Pricing

Before discovering PriceLabs, Daniel managed pricing manually—an approach he quickly realized wasn’t sustainable.

“I was tracking competitor rates and seasonal patterns by hand. It was time-consuming, prone to errors, and not nearly reactive enough for market changes.”

This inefficiency was limiting growth and taking valuable time away from other parts of the business.

The Turning Point: Discovering PriceLabs

Through conversations within the STR (short-term rental) community, Daniel found PriceLabs. After testing multiple platforms, he chose it for three key reasons:

  • Reliability
  • Seamless integrations
  • Unmatched customization

“The integration was seamless. I could automate pricing and streamline operations, which freed me up to focus on guest experience and strategy.”

What stands out to Daniel is the flexibility PriceLabs offers.

“The customization options are nearly unlimited. I can apply my pricing strategies exactly how I want.”

The Results: A 3X Revenue Jump at The Belmonte Penthouse

The numbers speak for themselves.

“At The Belmonte Penthouse, revenue jumped from about $45,000 under the previous owner to over $150,000 annually,” Daniel shares.

That’s a 3X revenue jump, all thanks to strategic optimization using the power of dynamic pricing in PriceLabs.

Daniel’s Tips for Fellow Hosts

With years of experience and a clear formula for success, Daniel offers this advice for other hosts looking to scale smartly:

  • Stay Engaged: Regularly monitor your pricing tool settings to yield optimal results.
  • Balance Automation with Intuition: Use PriceLabs to handle routine fluctuations, but don’t overlook the value of your personal insights into local market trends.
  • Leverage Your PMS: Automate what you can—messages, check-ins, cleanings—so you can focus on high-impact areas.
  • Put Guests First: “Exceptional guest experiences lead to better reviews, higher rankings, and long-term profitability.”

The Takeaway

Daniel’s story is proof that with the right tools, a clear strategy, and a guest-first approach, you can dramatically boost performance without scaling up your workload. His partnership with PriceLabs is a perfect example of how tech and human insight can work together to unlock incredible results.

Looking to replicate this kind of success? Explore how PriceLabs can help you optimize your pricing strategy and unlock your property’s full revenue potential.

Visit optimizemyairbnb.com to learn more about Daniel.

Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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About PriceLabs

PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize pricing and manage revenue by adapting to changing market trends and occupancy levels.

Every day, we price over 500,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine.

With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels such as AirbnbVrbo, and 150+ property management and channel integrations.

Sign up for a free 30-day trial for optimized revenue.

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