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Coachella remains one of the most important revenue weekends of the year for short-term rental hosts in the Indio market. But beyond the buzz, how did performance actually shift year-over-year? And what does the data say about Weekend 1 vs Weekend 2 in 2026?
Using event-specific performance metrics — including Booked Nights, Occupancy, ADR, and RevPAR — we analyzed how Coachella performed in 2026 compared to 2025 (STLY), and how the two 2026 weekends stacked up against each other.
Event dates analyzed:
| Metric | 2025 | 2026 | % Change |
|---|---|---|---|
| Booked Nights | 21,422 | 32,862 | +53% |
| Occupancy | 60.6% | 78.2% | +29% |
| ADR | $3,324 | $3,692 | +11% |
| RevPAR | $2,016 | $2,886 | +43% |
Weekend 1 saw significant year-over-year growth across all key metrics.
The data suggests 2026 Weekend 1 had both stronger compression and pricing power compared to 2025. Demand did not just increase — hosts were able to convert it efficiently at higher nightly rates.
Event dates analyzed:
| Metric | 2025 | 2026 | % Change |
|---|---|---|---|
| Booked Nights | 15,738 | 27,715 | +76% |
| Occupancy | 44.5% | 65.9% | +48% |
| ADR | $2,263 | $2,688 | +19% |
| RevPAR | $1,008 | $1,772 | +76% |
Weekend 2 experienced even more dramatic year-over-year growth than Weekend 1.
Weekend 2 in 2025 significantly lagged behind Weekend 1 in occupancy and revenue. But in 2026, the gap narrowed meaningfully. This signals improved demand distribution across both festival weekends.
Now let’s compare the two 2026 weekends directly.
| Metric | Weekend 1 | Weekend 2 | Difference |
|---|---|---|---|
| Booked Nights | 32,862 | 27,715 | W1 +19% |
| Occupancy | 78.2% | 65.9% | W1 +12.3 pts |
| ADR | $3,692 | $2,688 | W1 +37% |
| RevPAR | $2,886 | $1,772 | W1 +63% |
Even though Weekend 2 improved significantly year-over-year, Weekend 1 remains the premium weekend:
This reinforces a familiar pattern: Weekend 1 commands pricing power. However, the strong 2026 growth on Weekend 2 suggests demand is becoming more evenly distributed compared to 2025.
For hosts, this means that Weekend 2 should not be discounted too aggressively — especially in strong-demand years.
The 2026 data highlights three major trends:
Both weekends experienced strong YoY growth, especially Weekend 2. This suggests improved booking confidence and broader guest willingness to attend either weekend.
ADR growth on both weekends (11% on W1, 19% on W2) indicates hosts successfully pushed rates without suppressing occupancy.
The largest gains came from combining higher occupancy with higher ADR. Hosts who optimized pricing dynamically likely captured disproportionate revenue upside.
Large-scale events like Coachella create compressed demand windows. The difference between average and top-performing hosts often comes down to pricing precision and portfolio visibility.
Here’s where the right tools matter:
Event demand shifts quickly. Dynamic Pricing automatically adjusts nightly rates based on real-time market data, booking pace, and lead time — helping hosts avoid underpricing early or overpricing too late.
The STR Index helps hosts benchmark their performance against the broader market. During Coachella, knowing whether your occupancy and ADR are outperforming or lagging the market is critical.

Market Dashboards allow hosts to visualize:
This helps identify exactly when demand begins accelerating for Weekend 1 vs Weekend 2.

For multi-listing hosts, Portfolio Analytics reveals:

Event weekends often expose inconsistencies across listings. Portfolio-level visibility prevents missed revenue.
Even during high-demand events, conversion matters. Listing Optimizer helps identify improvements in pricing, amenities, and positioning that increase booking probability — especially when competition rises.

The Coachella 2026 data tells a clear story:
For hosts, this reinforces one key principle: event revenue is not automatic. Strong demand creates opportunity — but pricing discipline and performance monitoring determine outcomes.
As Coachella and other mega-events continue to evolve, the hosts who win are those who combine market awareness with a data-driven pricing strategy.
If 2026 is any indicator, future festival seasons will reward those who plan early, monitor booking pace carefully, and adjust intelligently — not reactively.
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