Updated : Feb 9, 2025
Key Takeaways
- The provided data corresponds to various metrics recorded from October 2023 to December 2024 for the state of Alabama, United States.
- Average Daily Rate (ADR) fluctuated through the year, peaking at $346 USD in June and dipping as low as $175 USD in January. The Revenue Per Available Room (RevPAR) followed a similar pattern, reaching its highest at $232 USD in July and its lowest at $37 USD in November.
- Occupancy rates showed an increase until July (68%) and then significantly fell, hitting a mere 18% in November.
- Average bookings saw a considerable drop from August, declining to zero for the remaining months.
- The count of active listings saw a gradual increase over the year except for a slight drop in July. However, despite the zero bookings from August, the active listings continued to hover around 23.5K.
- While the data provides helpful insights into Alabama’s short term vacation realm’s performance through 2023- 2024, it also flags potential issues impacting the average bookings from August onwards.The region did see a rise in active listings, indicating that the availability of rooms isn’t an issue, but the precipitous drop in occupancy rates and bookings warrants further examination.
ADR Summary
The Average Daily Rate (ADR) trends in USD for the region of Alabama, United States in 2024 began at $175 USD in January. There was a slight increase in February to $180 USD. A significant jump was seen in March as it rose to $257 USD.
It slightly decreased to $225 USD in April, and then experienced a big hike again, reaching $284 USD in May. The trend peaked in June and July, with the ADR going up to $346 USD and $348 USD respectively. After this, there was a perceptible drop in ADR during the latter part of the year, with August recording $244 USD, September at $226 USD, October with $238 USD and then further dropping to $217 USD in November.
The ADR numbers suggest a seasonal trend where rates rise during the spring and summer months then drop towards the end of the year.
RevPAR Summary
The trend in Revenue Per Available Room (RevPAR) in Alabama of the United States in 2024 showed a fluctuating pattern across the months. It began in January at $57 USD, made an upward climb until June, where it peaked at $224 USD. After reaching this peak in the middle of the year, there was a noticeable decline in the following months after July, where RevPAR peaked again at $232 USD.
From August onwards, the RevPAR dropped considerably, eventually reaching its lowest value of $37 USD in November. The highest RevPAR values seem to correspond with the summer months, suggesting a potential seasonal trend where the RevPAR increases in the summer and decreases in the winter months.
Read here: How to Calculate RevPAR.
Occupancy Rate Summary
The occupancy rate in Alabama, United States, followed a somewhat periodic trend throughout 2024. The year started with lower occupancy rates, at 35% in January and 46% in February. This increased steadily, reaching a peak of 68% in July, showing a high demand during the summer months. However, a significant dip was observed post-summer, dropping to 47% in August and further decreasing to 39% in September and 36% in October.
The occupancy rate hit its lowest point in November 2024, standing at only 18%. This suggests a potential seasonal pattern in Alabama’s occupancy rate, with high occupancy in summer months, dropping sharply in late summer and remaining low towards the end of the year.
Read here: How to Calculate Occupancy Rate.
Avg. Bookings Summary
The average bookings for the state of Alabama in the United States showed a certain trend throughout 2024. In January, the average bookings were 2.6, which increased slightly to 3 in February. A further increase was observed in March with the average bookings reaching 3.5. This trend was not continued in April, where average bookings dropped slightly to 3.2. In May, the number bounced back to 3.5, before seeing another decline in June to 3.2. In July, the average bookings lowered further to 2.9. Then from August through November, the average bookings dropped significantly to zero, marking a period of inactivity.
Hence it can be observed from the given data that there was a visible decline in the second half of the year where no average bookings were made from August onwards. Thus, there seems to be a seasonal or periodic trend in the state of Alabama with average bookings peaking in the early part of the year and declining towards the later part.
Count of Active Listings Summary
The data presents a description of the count of active listings in Alabama, United States, from January to November 2024. In January, the count was at 21,931, which slightly decreased to 21,903 in February. In March, however, there was a noticeable increase to 22,538. This upward trend continued, with April reaching 23,040, and May seeing a jump to 23,543. In June, the count marginally increased to 23,594.
From July, a new trend emerged; the count dropped to 23,286 and increase again in August to 23,619. The count remained relatively stable at 23,646 in September before decreasing to 23,599 in October, and then to 23,463 in November. However, it’s important to note that despite some fluctuations, the general trend from January through November 2024 shows an overall increase in the count of active listings.
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About Short-term Rental Index
The World STR (Short-term Rental) Index by PriceLabs is a free tool for tracking short-term rental market performance worldwide. It offers data from Airbnb markets worldwide, refreshed monthly. You can access free insights on which locations are gaining or losing popularity. Key features include:
Compare: Compare year-over-year metrics like active listings, occupancy rates, RevPAR, and ADR.
Trend: Visualize how metrics have changed over the past years.
Pacing: Compare upcoming year metrics to the previous year for occupancy, ADR, and RevPAR.
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