Table of Contents
Updated : Mar 3, 2026
Super Bowl LX comes to Levi’s Stadium in Santa Clara, California on February 7–8, 2026 — and for short-term rental hosts in the area, the booking data is already sending a clear signal. The insights in this article are drawn from PriceLabs, the dynamic pricing and market intelligence platform trusted by over 450,000 hosts and property managers across 150+ countries.
PriceLabs continuously analyzes real-time booking data, occupancy trends, and rate movements across short-term rental markets, giving hosts the information they need to price smarter and earn more. What the platform is tracking right now around Levi’s Stadium is striking: demand is spiking, rates have more than doubled, and the window to capitalize is short.
Data sourced from PriceLabs Market Dashboard. Figures represent live booking pace, benchmarked against the same point in the prior-year cycle. ADR, occupancy, and RevPAR metrics are event-date specific. All data as of early 2026. Learn more at pricelabs.co.
Dynamically Price Your Property and Get FREE Custom Reports Tailored To Your Property!
Use PriceLabs Dynamic Pricing to competitively and dynamically price your property according to demand shifts and analyze past performance to set a strong pricing strategy for your property.
Create your Account NowThe Numbers: A Market Transformed
According to PriceLabs’ Market Dashboard — which pulls live booking and rate data across Airbnb, Vrbo, and other platforms — occupancy for Super Bowl dates has surged to 72.5%, up from 46.5% during the same period last year. That’s a jump of more than 25 percentage points, reflecting an extraordinary concentration of demand in an already competitive market.
The rate story is even more remarkable. Average Daily Rate (ADR) has climbed to $354 per night, compared to just $135 last year — a 159% year-over-year increase. Revenue Per Available Night (RevPAR) has followed suit, rising from $65 to $256. Meanwhile, booked nights in the area are up 68% versus the same point last year, with nearly 8,700 nights already locked in. PriceLabs tracks these figures against the prior year’s booking curve at the same point in the cycle, making the comparison an apples-to-apples measure of how this year’s demand is accelerating.
| Metric | 2026 vs. 2025 |
| Occupancy | 72.5% (vs. 46.5% last year | +25.0 pts) |
| Average Daily Rate (ADR) | $354 (vs. $135 last year | +159%) |
| RevPAR | $256 (vs. $65 last year | +295%) |
| Booked Nights | ~8,699 (vs. ~5,174 last year | +68%) |
| Event Dates | February 7–8, 2026 |
| Booking Window | Near-immediate (last-minute demand pattern) |
| Source: PriceLabs Market Dashboard — live booking data aggregated across Airbnb, Vrbo, and major OTAs. Figures benchmarked against the same point in the prior year booking cycle. | |
Understanding the Booking Pattern
One of the most distinctive features of Super Bowl demand is its last-minute booking behavior. Unlike music festivals or conventions where travelers plan months ahead, Super Bowl guests — particularly those following their team to the final — often book within days or even hours of the event. This means hosts who keep their calendars open and their listings live will be rewarded with premium last-minute rates.
This pattern also means the window for action is tight. The event is just days away, and inventory is being absorbed rapidly. Every night your property sits unbooked at below-market rates is a missed opportunity.
Host Strategy for Super Bowl — Powered by PriceLabs
List now and price assertively — PriceLabs data confirms the market will absorb it. The platform’s Dynamic Pricing tool automatically adjusts your nightly rates based on real-time demand signals, local event data, and competitor pricing — so as inventory tightens in the final days before the Super Bowl, your rates rise with the market without you having to manually intervene.
Use PriceLabs’ Neighborhood Data feature to see exactly how comparable properties near Levi’s Stadium are priced and booked right now — giving you a live benchmark to position your listing competitively. The Last-minute Discount controls let you fine-tune how aggressively to fill any remaining gaps as game day approaches, while the Far-out Premium setting ensures early bookers aren’t getting a below-market deal.
Keep your minimum stay short (1–2 nights) to avoid calendar gaps, make sure your listing is instantly bookable, and let PriceLabs handle the pricing strategy. If you’re within 30 miles of Levi’s Stadium in Santa Clara, this is one of the highest-value windows of the entire year.
Dynamically Price Your Property and Get FREE Custom Reports Tailored To Your Property!
Use PriceLabs Dynamic Pricing to competitively and dynamically price your property according to demand shifts and analyze past performance to set a strong pricing strategy for your property.
Create your Account NowWhy This Matters Beyond Game Day
The Super Bowl’s impact radiates well beyond the stadium. Ancillary events — media week, fan festivals, sponsor activations, and corporate hospitality — draw tens of thousands of visitors to the broader Bay Area in the days surrounding the game. Hosts should consider opening their calendars for February 5–9 to capture the full demand wave, not just the two core event nights.
The year-over-year acceleration in this market is significant. Booked nights are up 68%, RevPAR has nearly quadrupled, and occupancy has climbed 25 points — all measured at the same point in the booking cycle. This is not a normal weekend. It is one of the most powerful demand events in the STR calendar, and PriceLabs data confirms that 2026 is tracking to be the strongest Super Bowl yet for hosts in the Santa Clara area. Hosts who pair that market momentum with smart, data-driven pricing will be best positioned to capture it.
