Updated : Apr 14, 2025
Coachella isn’t just a music festival—it’s a global phenomenon that drives massive demand for short-term rentals in Indio, California. With both weekends of Coachella 2025 showing significant growth in bookings and revenue compared to 2024, property managers have a prime opportunity to optimize their pricing strategies.
Let’s break down the data taken from PriceLabs Market Dashboards, compare key metrics, and explore actionable insights to maximize rental revenue during this music festival.
Coachella 2025 vs. 2024: Weekend Performance Breakdown
Weekend 1 Comparison (April 11-13, 2025 vs. April 12-14, 2024)
| Metric | 2025 | 2024 | Change |
| Occupancy Rate (%) | 80% | 63% | +17% |
| Average Daily Rate (ADR) | $1,313 | $1,130 | +16% |
| Booked Nights | 11,604 | 9,117 | +27% |
| RevPAR (Revenue per Available Room) | $1,050 | $712 | +48% |
Key Takeaways:
- Higher demand: 27% more booked nights in 2025.
- Increased pricing power: ADR rose by 16%, contributing to a 48% surge in RevPAR.
- Early bookings matter: Occupancy hit 80% before the event, showing guests plan ahead.
Weekend 2 Comparison (April 18-20, 2025 vs. April 19-21, 2024)
| Metric | 2025 | 2024 | Change |
| Occupancy Rate (%) | 60% | 44% | +16% |
| Average Daily Rate (ADR) | $988 | $807 | +22% |
| Booked Nights | 8,703 | 6,368 | +37% |
| RevPAR | $593 | $355 | +67% |
Key Takeaways:
- Strong growth: Despite lower occupancy than Weekend 1, bookings increased by 37%.
- Higher rates: ADR jumped 22%, driving a 67% RevPAR boost.
- Opportunity for last-minute deals: Weekend 2 still has room for strategic discounts.
Weekend 1 vs. Weekend 2 (2025 Performance)
| Metric | Weekend 1 | Weekend 2 | Difference |
| Occupancy Rate (%) | 80% | 60% | -20% |
| ADR | $1,313 | $988 | -25% |
| RevPAR | $1,050 | $593 | -44% |
Key Takeaways:
- Weekend 1 dominates: Higher occupancy, ADR, and overall revenue.
- Weekend 2 is growing: Still a 67% RevPAR increase YoY, making it a viable secondary market.
PriceLabs Market Dashboard
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Try Now!5 Strategic Insights for Property Managers
Coachella presents a golden opportunity for property managers to maximize bookings and revenue. By implementing smart strategies tailored to festival trends, you can significantly boost your rental performance during major events. Here’s how to make the most of this high-demand period:
1. Optimize Pricing for Peak Demand
The data shows guests are willing to pay premium prices during Coachella, especially for Weekend 1. In 2025, the average daily rate was 16% higher than the previous year, demonstrating strong pricing power. For Weekend 2, consider implementing early-bird discounts to attract bookings while still maintaining strong rates. Dynamic pricing tools like PriceLabs can help you adjust real-time rates based on demand fluctuations.
2. Encourage Early Bookings
With occupancy reaching 80% before the event even began in 2025 (compared to 78% in 2024), it’s clear that festival-goers plan their accommodations well in advance. To capitalize on this trend, offer attractive incentives like free parking, early check-in privileges, or welcome packages for guests who book months ahead. You can also offer these services as short term rental upsells. This approach not only secures early revenue but also reduces last-minute vacancies.
3. Upgrade Amenities for Festival-Goers
Today’s Coachella attendees expect more than just a place to sleep. Enhance your property’s appeal by focusing on festival-friendly features like high-speed Wi-Fi for social media sharing, quality soundproofing for much-needed rest after concerts, and inviting outdoor spaces for group gatherings. Small touches like phone charging stations, blackout curtains, and festival-themed decor can make your listing stand out in a competitive market. PriceLabs Market Dashboard allows you to see which amenities are popular in your market, helping you make informed decisions about what to offer your guests.
4. Market Proximity and Convenience
Location remains a crucial factor for Coachella attendees. Properties within 10 km of the festival grounds consistently perform best. In your vacation rental marketing, emphasize not just distance but also transportation options – highlight shuttle access, parking availability, and easy routes to the venue. For group rentals, showcase your property’s capacity and layout to appeal to the festival’s core demographic of young travelers.
5. Leverage Weekend 2’s Growth Potential
While Weekend 1 delivers the highest revenue, don’t overlook the growing potential of Weekend 2, which saw a remarkable 67% increase in RevPAR year-over-year. Implement targeted strategies for this period, such as last-minute promotions or bundled offers. Consider partnering with local businesses to create attractive packages that might appeal to Weekend 2 attendees who are often more budget-conscious but still seeking a quality experience.
Conclusion
Coachella 2025 proved that demand for short-term rentals is stronger than ever, with higher occupancy, increased ADR, and record-breaking RevPAR growth. Property managers who adjust pricing dynamically, enhance guest experiences, and market strategically will maximize profits during future festivals.
By focusing on early bookings for Weekend 1 and smart discounts for Weekend 2, you can capitalize on this annual surge and turn Coachella into a significant revenue driver for your properties.
