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Hawaii, United States : Short-term Vacation Rental Market Performance

Short term vacation rental performance in Hawaii
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Updated : Feb 9, 2025

Key Takeaways

  • The data is for the entire region of Hawaii from October 2023 to December 2024.
  • The Average Daily Rate (ADR) for accommodations in the state of Hawaii, United States reaches its highest at $424 USD in December 2023 and dips to its lowest at $291 USD in September 2024.
  • Revenue per available room (RevPAR), it peaks at $289 USD in February 2024 and hits a low in November 2024 with $125 USD.
  • As for Occupancy rates, it climbs to its highest at 75% in February 2024 while arriving at a low of 38% in November 2024.
  • We can observe a decrease in the Average Bookings from June 2024 onwards resulting in zero bookings from August to November 2024.
  • The Count of  active listings is observed to steadily increase over the span of the data, starting from 33,308 in October 2023 and culminating at 34,765 in November 2024. Consequently.
  • December 2023 to February 2024 appears to be a peak period for the short term vacation rental business, while November 2024 indicates a period of relative slump.

ADR Summary

Average Daily Rate for short term rentals Hawaii
Average Daily Rate (ADR) for STRs in Hawaii– Month on Month from October 2023 to December 2024

The Average Daily Rate (ADR) in Hawaii, United States, demonstrated a fluctuating trend from October 2023 to November 2024. It began at $352 USD in October 2023, reaching its peak at $424 USD in December 2023. After this peak, ADR decreased slightly to $404 USD in January 2024 and then essentially maintained this level in February. In March 2024, ADR slightly decreased to $401 USD.

A notable drop was observed in April 2024 when ADR fell to $366 USD, continued to drop to $338 USD in May, and slightly increased to $352 in June 2024. From July 2024 onwards, there was a sharp drop in ADR, reaching $309 USD in August and bottoming out at $291 USD in September. After hitting this low point, there was a slight recovery in the following two months, with ADR reaching $316 USD in October and $339 USD in November 2024.

This trend suggests a potential seasonal pattern with the highest rates in December-January and the lowest rates in September.

RevPAR Summary

Revenue Per Available Room for short term rentals Hawaii
Revenue Per Available Room (RevPAR) for STRs in Hawaii– Month on Month from October 2023 to December 2024

The trend analysis of the past Revenue per Available Room (RevPAR) for Hawaii, United States from October 2023 to November 2024 indicates fluctuations on a monthly basis. It started off at $211 USD in October 2023, followed by a steady increase through November and December 2023 where it reached its peak at $269 USD.

At the beginning of 2024, a continuous rise was seen reaching a high of $289 USD in February. Post that, RevPAR dropped significantly over the subsequent months until it reached $142 USD by October 2024. The lowest point was observed in November 2024 at $125 USD.

Hence, a seasonal trend could be inferred with higher RevPAR at the end and beginning of the year and a decrease around the middle and end of the year.

Read here: How to Calculate RevPAR.

Occupancy Rate Summary

Occupancy Rate for short term rentals Hawaii
Occupancy Rate  for STRs in Hawaii– Month on Month from October 2023 to December 2024

The occupancy data for Hawaii in the United States shows a discernible periodic trend from October 2023 to November 2024. Occupancy started at 62% in October 2023, with slight increases seen until it hit a peak of 75% in February 2024.

There was an abrupt drop to 68% in March 2024, after which it dipped to its lowest point in the data set – 38% in November 2024.

Several periods of increased and decreased occupancy can be identified. Between October 2023 and February 2024, there was a gradual increase, suggesting a rising trend during the winter months.

However, from February 2024 onwards, the occupancy percentage began to decrease, dropping significantly by September 2024. The drop in occupancy during late summer to autumn might suggest a slower season for tourism in this region.

Interestingly, for the months of August, September, October, and November in 2024, the Avg. Bookings dropped to zero, which also coincided with a drop in occupancy, signaling a significant decrease in activity in these months. This drop in bookings may be a contributing factor to the overall downward trend in occupancy seen later in the year.

Read here: How to Calculate Occupancy Rate.

Avg. Bookings Summary

Avg Booking Summary for Short term rentals Hawaii
Avg Booking Summary for STRs in Hawaii– Month on Month from October 2023 to December 2024

The past trend of average bookings for the region of Hawaii, United States, shows some variation over the given months. Beginning in October 2023, average bookings were at 2.9, which then slightly increased to 3.2 in November. In December, the average bookings descended slightly to 3.0.

A considerable spike occurred in January 2024, with the average bookings peaking at 3.9. They then slightly decreased to 3.3 in both February and March. In April, the average decreased slightly more to 3.1, but it started to rise again in May and June, reaching 3.4 and 3.3 respectively.

July 2024 marked the highest average bookings during this timeframe, reaching 3.5. However, a sudden drop down to 0 was recorded from August 2024 through November 2024.

Taken overall, it looked like there was a seasonal trend, with bookings climbing to a peak in mid-year and then dropping sharply. The bookings remained constant around 0 for the latter part of the year, suggesting possible seasonal close-out or factors not available in the data.

Count of Active Listings Summary

Count of Active Listing Summary for Short term rental in Hawaii
Count of Active Listing Summary for STRs in Hawaii– Month on Month from October 2023 to December 2024

The count of active listings in Hawaii, United States shows a generally increasing trend from October 2023 to June 2024, starting at 33,308 and peaking at 35,667. After this, there is a slight dip in July 2024 with a count of 35,095. The numbers then rebounded and remained largely stable until September 2024 oscillating around the 35,000 mark. From October to November 2024, the count of active listings slightly declined from 35,050 to 34,765.

Get actionable market insights from PriceLabs’ Market Dashboards.

About Short-term Rental Index

The World STR (Short-term Rental) Index by PriceLabs is a free tool for tracking short-term rental market performance worldwide. It offers data from Airbnb markets worldwide, refreshed monthly. You can access free insights on which locations are gaining or losing popularity. Key features include:

Compare: Compare year-over-year metrics like active listings, occupancy rates, RevPAR, and ADR.
Trend: Visualize how metrics have changed over the past years.
Pacing: Compare upcoming year metrics to the previous year for occupancy, ADR, and RevPAR.

Explore more FREE tools by PriceLabs .

Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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About PriceLabs

PriceLabs is a powerful revenue management and dynamic pricing platform designed for hospitality accommodations, including hotels, aparthotels, vacation rentals, RVs, and campgrounds.

It helps maximize revenue by recommending room rates based on internal occupancy, competitor pricing patterns, and overall market data from Booking.com and other OTAs.

Users save valuable time with bulk actions and flexible automation rules. Integrating seamlessly with over 150 Property Management Systems (PMSs), as well as major platforms like Airbnb and Vrbo; PriceLabs helps users update their room prices across all their booking channels multiple times a day.

Since its founding in 2014, PriceLabs has grown to price over 500,000 units across 150+ countries and is available in six languages, making it a globally trusted tool for maximizing revenue and efficiency in the hospitality industry.

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