Updated : Mar 17, 2025
Hidden within the Airbnb platform lies a powerful opportunity: becoming a guest favorite. For hosts wondering “how to become a guest favorite on Airbnb?”, it’s the perfect way to boost your bookings, increase your revenue, and create memorable experiences for travelers from around the world.
Getting the ‘Guest Favorite’ badge is about understanding what guests look for when booking an Airbnb, fine-tuning your offering, and consistently delivering beyond expectations.
What Is a Guest Favorite on Airbnb?
A guest favorite on Airbnb is a highly-rated and frequently booked property that consistently receives positive reviews from travelers. These listings stand out for their exceptional quality, value, and overall guest experience.
These properties typically help with Airbnb SEO and make them appear higher in search results. They may also be featured in curated lists or collections on the platform.
Benefits of Being an Airbnb Guest Favorite
- Increased Visibility: These listings gain enhanced visibility through special badges and higher search rankings.
- Potential for Increased Earnings: Earning the Guest Favorite badge not only attracts more bookings but can also justify premium rates, potentially boosting your Airbnb revenue significantly.
- Competitive Edge and Guest Quality: The Guest Favorite badge attracts quality-focused travelers who typically leave positive reviews and treat properties with respect.
What Makes an Airbnb a Guest Favorite?
- Overall Star Rating: You need an average rating of 4.9 stars with five reviews in the last two years.
- Reliability: You must maintain an average cancellation rate of 1% with as few escalations as possible.
- Category-Specific Ratings: Airbnb assesses ratings based on guest reviews in categories such as cleanliness, communication, accuracy of the listing description, location, and value for money.
Airbnb Guest Favorite vs. Superhost: At a Glance
The simple answer is Guest Favorite is better for individual listings that excel in guest satisfaction, while Superhost is for hosts who consistently deliver high-quality experiences across all their properties.
| Feature | Guest Favorite | Superhost |
| Badge Type | Listing-specific | Host-specific |
| Minimum Rating | 4.9 stars | 4.8 stars |
| Review Requirement | At least five positive reviews | No specific number |
| Update Frequency | Daily | Quarterly |
| Cancellation Rate | Below 1% | Below 1% |
| Performance Metrics | Cleanliness, accuracy, check-in ease | Overall rating, completed stays, cancellations, response rate |
Tips to Become a Guest Favorite on Airbnb
Here are some tips to become a guest favorite on Airbnb:
1. Create an Inviting Listing
Your listing is often the first impression potential guests have of your property. Make it count by showcasing your space in its best light. Consider hiring a professional photographer to capture your property’s unique features and make your Airbnb photos and listing stand out.
Write catchy titles and detailed descriptions to describe your space. You can include room sizes, bed types, and any special features.
2. Set Clear Expectations
Clear communication from the start helps prevent misunderstandings and enhances the guest experience. Share your Airbnb house rules with your guests.
Provide detailed instructions on how to check in and check-out. You can also offer early check-ins and self-check-ins to your guests by using Airbnb Lockbox. List all the best Airbnb amenities available to guests on your property.
3. Maintain Clear Communication
Prompt and clear communication is key to a positive guest experience. Respond to inquiries and messages as soon as possible to maintain a high response rate.
Good hosts send helpful info before guests arrive, be friendly but not too personal, and ensure guests can contact them if there’s an emergency or important question.
4. Provide a Warm Welcome
First impressions matter. Make your guests feel special from the moment they arrive. If you can’t be there in person, consider sending a personalized welcome note. You can compile essential information about the property, such as emergency contact numbers, nearby grocery stores and pharmacies, and local public transportation options in an easy-to-reference format.
5. Ensure Cleanliness and Comfort
Cleanliness is paramount in the hospitality industry, especially in the era of heightened health awareness. Implement a rigorous cleaning protocol, pay special attention to high-touch surfaces, and consider using professional cleaning services for consistency. Provide high-quality, freshly laundered bedding and towels. Regularly inspect and service all appliances to keep furniture in good condition and repair or replace items as needed.
Have a system in place for quick repairs and offer home safety items such as carbon monoxide alarms, first aid kits, smoke alarms, etc. Respond to maintenance requests immediately to minimize guest inconvenience.
6. Encourage and Respond to Reviews
Reviews are crucial for your Airbnb success. Encourage guests to leave detailed reviews and send a follow-up message after their stay.
7. Continuously Improve Your Offering
Stay competitive by constantly evolving your overall package and the experience you provide as an Airbnb host. Follow short-term rental experts, tune into short-term rental podcasts to stay informed about new features and best practices.
Regularly assess your property for potential upgrades. This could range from minor decor updates to major renovations.
8. Provide Value for Money
Ensure guests feel they’re getting their money’s worth. You should strike a balance between dynamically pricing your property and providing the best deal for your guests. You should analyze market data, including seasonality, demand, local events, and competitor pricing, to adjust your rental rates dynamically.
Consider a far-out pricing strategy to encourage mid-term stays or a last-minute pricing strategy. Clearly communicate any extra charges, such as cleaning fees or extra guest fees, to avoid surprises.
To become an Airbnb “Guest Favorite,” maintain a 4.9+ rating, low cancellations, and excellent reviews for cleanliness, communication, and accuracy. Benefits include higher search rankings, better guests, and higher pricing potential.
To achieve this, use high-quality photos and clear descriptions. Set clear rules and expectations so guests know what to expect. Respond quickly to messages and provide a warm welcome upon arrival.
Keep the space clean and comfortable to ensure a great guest experience. Encourage and respond to reviews politely. Continuously improve your hosting and offer great value to guests.
