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Netherlands :Short-term Vacation Rental Market Performance Netherlands

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Updated : Feb 9, 2025

Key Takeaways

  • The data provided pertains to the overall short-term rental performance in the Netherlands from October 2023 to August 2024.
  • Average Daily Rate  (ADR) has fluctuated between 151€ and 172€. October 2023 presented the highest ADR of 172€, whilst February 2024 reported the lowest.
  •  Revenue per Available Room(RevPAR) has also varied, ranging from 63€ to 98€, with the highest reported in July 2024.
  • Occupancy rates generally trended up between 43% and 65%.
  • In terms of average bookings, the greatest volume was in January and March 2024, each with 3.7 average bookings, while the least was observed in August 2024, with nil bookings.
  • The number of active listings has increased steadily, from 45,570 in November 2023 to a peak of 52,458 in August 2024.
  • The data reveals a dynamic hospitality market in the Netherlands.

ADR Summary

Month wise trend of ADR
Average Daily Rate (ADR) for STRs in the Netherlands– Month on Month from October 2023 to August 2024

The data indicates a fluctuating trend in Average Daily Rate (ADR) for the Netherlands from October 2023 to August 2024. The ADR peaked in October 2023 at 172€. It then took a downward turn in November 2023 and fell to 157€. A slight increase was observed in December 2023, bringing the ADR to 162€. The trend thereafter fluctuated with slight but insignificant changes over the following months. Measurements of 159€ in January 2024, 154€ in February 2024, and 159€ again in March 2024 were noted. In April 2024, the ADR peaked again to 171€ but decreased to 163€ in May 2024 and continued down to 155€ in June 2024. It increased to 157€ in July 2024 and again reduced to 151€ in August 2024. Seasonal trend analysis suggests no clear pattern in ADR across the period under observation.

RevPAR Summary

Month wise trend of RevPAR
Revenue Per Available Room (RevPAR) for STRs in the Netherlands Month on Month from October 2023 to August 2024

The data represents the trend of the Revenue Per Available Room (RevPAR) parameter for the entire Netherlands between October 2023 and August 2024. In October 2023, the RevPAR was 95€ and followed a decreasing pattern for the next few months. In November, it fell to 73€, remained constant through December, and declined to 63€ in January 2024. However, from February 2024, the RevPAR saw a subtle increase, rising to 65€. It continued to grow and reached 74€ in March and was at its highest in July 2024 with a value of 98€. Afterwards, it dropped slightly to 94€ in August 2024. The data suggests a potential seasonal effect on RevPAR, peaking around the summer months and decreasing during winter.

Read here: How to Calculate RevPAR.

Occupancy Rate Summary

Month wise trend of Occupancy Rates
Occupancy Rate  for STRs in the Netherlands -Month on Month from October 2023 to August 2024

The occupancy rate in the Netherlands showed a general fluctuation over the observed period from October 2023 to August 2024. The occupancy began at 58% in October 2023, dipped to 43% by January 2024, but then picked up again, reaching a year high of 65% in July 2024. At the end of the observation period in August 2024, the occupancy was 62%. A possible seasonal trend could be seen where there was lower occupancy in the winter months (especially January and February) and higher occupancy in the late spring and summer months (June through August).

Read: How to Calculate Occupancy Rate.

Avg. Bookings Summary

Month wise trend of Avg booking
Average Bookings Summary for STRs in the Netherlands– Month on Month from October 2023 to August 2024

The average bookings in the Netherlands across various months from Oct 2023 to Aug 2024 showed some fluctuations. In October 2023, there was an average of 3 bookings per property. In the subsequent two months, there was a slight downtrend, leading to 2.8 average bookings in November and 2.4 in December 2023. Thereafter, in January 2024, there was an upward trend with an average of 3.7 bookings, which sustained into February and slightly dipped to 3.2 bookings in April 2024. Following this, it maintained at 3.2 bookings in May 2024, with a slight drop to 2.8 in June 2024. After an increase to 3 in July 2024, there were no bookings recorded in August 2024. It could suggest some seasonality with higher bookings at the beginning of the year and a steep decline towards the end. This data may not be exhaustive, and further analysis could illuminate more nuanced trends.

Count of Active Listings Summary

Month wise trend of count of active listings
Active Listings Count  for STRs in the Netherlands– Month on Month from October 2023 to August 2024

The number of active listings in the Netherlands has generally shown an upward trend from October 2023 to August 2024, based solely on the provided data. The count began at 47,136 in October 2023 and saw a minor dip to 45,570 in November and 45,424 in December of the same year. In the subsequent months, the number rebounded, climbing up to 47,545 by January 2024, and continued to increase overall through the following months. The count peaked at 52,458 by August 2024, completing a near year-long growth trend in the volume of active listings. However, it is essential to note there were fluctuations within this overall upward trend.

Read: Get actionable market insights from PriceLabs’ Market Dashboards.

About Short-term Rental Index

The World STR (Short-term Rental) Index by PriceLabs is a free tool for tracking short-term rental market performance worldwide. It offers data from Airbnb markets worldwide, refreshed monthly. You can access free insights on which locations are gaining or losing popularity. Key features include:
Compare: Compare year-over-year metrics like active listings, occupancy rates, RevPAR, and ADR.
Trend: Visualize how metrics have changed over the past years.
Pacing: Compare upcoming year metrics to the previous year for occupancy, ADR, and RevPAR.

Read: Explore more FREE tools by PriceLabs.

Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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Dynamic pricing in Airbnb refers to the practice of adjusting rental rates in real time based on various factors such as demand, seasonality, local events, and market conditions. This approach allows hosts to optimize their earnings by automatically increasing or decreasing prices to match supply and demand fluctuations. By utilizing data and algorithms, dynamic pricing aims to find the optimal balance between attracting guests and maximizing revenue, ensuring that prices reflect the current market dynamics.
To implement dynamic pricing for vacation rentals, collect relevant data, identify key factors, set pricing rules, use dynamic pricing software, monitor performance, and adjust as needed to optimize revenue.
The aim of dynamic pricing is to optimize revenue and occupancy rates. It is done by adjusting prices in real time based on factors such as demand, market conditions, competition, and other variables. Dynamic pricing softwares seeks to find the optimal balance between attracting guests and maximizing profitability by dynamically setting prices that reflect current market dynamics. The goal is to capture the highest possible value for each booking while ensuring competitiveness in the market.
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About PriceLabs

PriceLabs is a revenue management solution for the short-term rental and hospitality industry. It was founded in 2014 and is headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize pricing and revenue management, adapting to changing market trends and occupancy levels.

With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size. Prices are automatically uploaded to preferred channels such as AirbnbVrbo, and 150+ property management and channel integrations.

Every day, we price over 450,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine. Choose PriceLabs to increase revenue and streamline pricing and revenue management. Sign up for a free trial at pricelabs.co today.

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