Updated : Sep 30, 2025
Growing a short-term rental management business isn’t just about expanding your portfolio. It’s also about building the right team to manage and scale operations efficiently. Whether you’re just getting started or expanding into new markets, this guide will show you how to grow your property management business. This is done by assembling a high-performing team and onboarding them with the right tools.
Let’s dive into the most important steps to expand your operations while maintaining quality, improving team workflows, and leveraging automation tools like PriceLabs to support growth.
Why Your Team Is the Key to Growth in Your Property Management Business
Even with the best properties, your vacation rental property management company can scale only as fast as your team allows.
A high-performing team helps:
- Streamline operations
- Create unique, satisfying guest experiences
- Reduce errors related to housekeeping, check-ins, and check-outs
All these are essential ingredients for growth and success in a competitive market.
Common Growth Barriers for Property Managers
Many Airbnb managers hit a ceiling because of:
- Bottlenecks in communication
- Lack of defined roles within the team
- Overreliance on the founder/owner
Related: Top 10 Property Management Challenges and How to Solve Them
These factors prevent sustainable business expansion over time. Without proper delegation and structure, scaling turns into chaos. That’s why it’s crucial to know how to grow your property management business effectively.
Signs It’s Time to Grow Your Property Management Business
- You’re turning down new clients due to capacity issues.
- Guest response times are getting longer.
- Positive reviews are decreasing, and negative reviews are increasing. As a result, the overall rankings of your Airbnb listings are dropping.
- You’re handling tasks that are clearly outside your core team’s responsibilities.
These are strong indicators that it’s time to grow your short-term rental property management business.
How to Grow Your Property Management Business with the Right Team Structure
To set up your Airbnb property management company for success, it’s key to not simply grow your team but to scale it in the right way.
Roles You Need to Scale a Property Management Business
To scale your property management business smoothly, consider the following roles:
- Guest communications (24/7 responsiveness)
- Reservations managers
- Cleaning and maintenance coordinators
- Vacation rental marketing and listing managers
- Onboarding and compliance staff
- Airbnb revenue managers (supported by tools like PriceLabs)
Related: Top 8 Revenue Management Trends in Vacation Rental That Define 2025 & Beyond
Each of these roles adds capacity and specialization. This allows you to maintain quality while growing your portfolio.
In-House vs Outsourced Staff: Pros and Cons
When growing your STR management business, consider which roles to hire in-house staff for and which to outsource. Both of these options have pros and cons that you should consider when making your decision.
In-house teams offer more brand consistency, dedication, and control. However, they come with higher overhead and more contractual commitments.
Meanwhile, outsourced property management team members provide professionalism, specialization, flexibility, and cost efficiency. At the same time, though, they are less reliable and less committed to building your brand.
Many successful vacation rental property managers adopt a hybrid model. They outsource repetitive tasks, such as marketing and accounting. Meanwhile, they keep guest-facing roles, like reservations and guest experience management, in-house.
Hiring for Growth vs Hiring for Maintenance
For sustainable property management team expansion, differentiate between hiring for maintenance and for growth.
Hiring for maintenance refers to filling existing roles when a team member leaves. Hiring for growth means opening new roles and adding new team members to prepare your business for growing demand.
Plan ahead 6-12 months when thinking about new hires to avoid reactive staffing.
Tools and Software to Support a Scalable Team
Tech is the backbone of modern short-term rental management operations. Software tools can help your team members work better and more efficiently together. This boosts the performance of properties in your portfolio and allows for continuous growth.
PriceLabs for Property Managers helps revenue managers on your team set dynamic, optimized pricing across properties. The intelligent algorithms deployed by the platform provide data-driven price recommendations. They maximize revenue based on market factors. Meanwhile, you can keep as much control over the pricing strategy as you’d like. Customize nightly rates per lead time, day of the week, seasonality, occupancy, and others.
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Start Your Free Trail NowHow to Onboard Property Management Teams with New Screening Software and Other Tech Tools
As your company grows, maintaining quality and security becomes more challenging. Screening software helps you ensure that every new team member meets your standards. This is particularly crucial for housekeeping, maintenance, and guest check-in roles.
How to Train and Onboard Teams with New Tools: Step by Step
Here’s how to onboard property management team members with new screening software and other relevant tools in 5 easy steps:
- Introduce the Why: Explain the use and benefits of each tool.
- Create Standard Operating Procedures (SOPs): Document key workflows and present them during the onboarding process.
- Provide Hands-On Training: Offer real-time demos and support.
- Monitor Adoption: Track usage and follow up when needed.
- Request Feedback: Ask team members to contribute to the refining process.
This process enables smooth adoption and team buy-in while minimizing disruptions.
Common Mistakes to Avoid When Introducing New Tech
- Rolling out new tools before providing context and training
- Assuming that all team members share the same comfort level
- Not checking if the new tool integrates with existing tech systems
- Ignoring feedback from your vacation rental property management team
PriceLabs offers comprehensive training and Help Center tutorials along with a user-friendly, intuitive interface. The platform also integrates smoothly with 150+ popular vacation rental software tools. This makes onboarding new team members a piece of cake.
Strategies to Scale Your Property Management Business Efficiently
On the track to growing your Airbnb management team efficiently, follow these tips:
1. Setting Up Automation and SOPs
Automate repetitive tasks to allow your team to focus on high-impact work. Develop SOPs to establish consistency and reduce onboarding time. For instance, PriceLabs’ automatic dynamic pricing helps remove manual work and improve revenue.
2. Streamlining Communication Across Departments
Invest in a centralized communication tool, such as Slack, Hostaway, or Notion, to bridge gaps between operations, guest experience, and revenue teams. Otherwise, miscommunication can kill productivity.
3. Building a Culture of Accountability and Performance
Define performance metrics and track them consistently. Common examples include guest response time, cleaning turnaround, and occupancy rate. Then, make sure new team members understand expectations. Additionally, reward performance that contributes to business success.
4. Tracking KPIs and Team Performance for Continuous Growth
Measure the vacation rental KPIs that really matter:
- Average daily rate (ADR)
- Airbnb occupancy rate
- Revenue per available rental (RevPAR)
- Revenue
With PriceLabs Report Builder, you can effectively track ther performance of your properties and identify trends and underperforming properties to inform your pricing strategy.
Conclusion: Building a Team That Grows with Your Business
Growing your property management business starts with people. But even the right team will not reach its full potential without strong processes, ongoing training, and tech tools that enhance productivity. Whether you’re managing 5 or 500 vacation rental listings, scaling your team the smart way means hiring strategically, setting clear expectations, and onboarding new members with tools that empower them to succeed.
PriceLabs is built to help property managers optimize pricing, reduce time spent on manual tasks, and grow. This allows your team to focus on what really matters – providing exceptional guest experiences and expanding your short-term rental property management business sustainably.
Frequently Asked Questions
What Team Members Should I Hire First When Growing a Property Management Business?
Start with guest communication and cleaning coordination roles. These are the most time-sensitive jobs and directly impact guest satisfaction. Afterwards, hire based on your business goals.
How Do I Successfully Onboard a Remote Property Management Team?
Use screening tools, clear SOPs, video walkthroughs, and regular check-ups. Leverage tools like Asana and Lodgify for task management, and platforms such as Zoom and Loom for training. For pricing and revenue management, PriceLabs offers a user-friendly interface and collaboration features. These are ideal for in-house and remote vacation rental property management teams.
What’s the Best Screening Software for Vacation Rental Teams?
Checkr, Certn, and Veriff are popular screening software tools. They allow employee background checks and identity verification. Choose a platform that integrates with your property management system (PMS) and allows easy onboarding.
